What is a crisis?

What is a crisis?

A crisis is a sudden event that puts the Company in a position of instability, which may be caused by internal or external factors.

Crises have three stages;

1. Silent stage, where the crisis is already present, but it has not yet finished developing in a notorious way.
2. Scaling stage, at this point the crisis is visible and we can have its impact within the organization.
3. Descent stage, when the crisis subsides and has a culmination.

Within crises, a risk traffic light is managed, which allows us to prioritize crises and define the strategies that will be carried out during their different stages.

Red

A serious event occurs for the organization, in many cases these crises arise from factors external to the organization, which is why they are usually public knowledge.

Yellow

A less serious event occurs, but it can lead to a serious crisis if it is not attended to in time; external and internal factors can be observed, and are of less public knowledge.

Green

There is an event with a slight risk in which the internal factors of the organization are involved, and are usually of less or no knowledge of the external public.

Although a crisis can happen suddenly, strategies can also be generated to prevent them, and that the risk of happening is lower.

At Norther we are experts in crisis management, from prevention to its reduction. If you want to know more about this service, contact us.

sources: https://blogcandidatos.springspain.com/cultura-organizacional/tipos-de-crisis-definicion-tipos-y-estrategias-de-gestion/ https://www.abestudiodecomunicacion.com.mx/semaforo-estrategico-para-el-manejo-de-crisis/